Pricing Your First New E-Book

Congratulations on writing first new e-book and now you're ready to sell it. But do you know how to price your e-book. Determining what the right price for your first e-book is very important. You've put a lot of work into writing this e-book and you don't want to charge too little. If you charge too little it will take a long time to make a profit. On the other hand, you don't want to charge too much either. You don't want to have to start lowering your prices after selling a few e-books. Doing that certainly won't please a prior customer. There are a few things you should consider in order to find the right price for your first new e-book.

Never Under Price Your EBook

One of the first rules you must remember is to never under price your first new e-book. Go online and check out your competition first. There is no reason you can't start out selling your first new e-book for the same price they are. Don't forget you are selling your first new e-book in order to make a profit. Most people will judge the value of your e-book by the price it is selling for. Just because it is your first e-book is no reason to feel intimidated.

How Valuable Is It?

If your first new e-book is offering new information then it is of great value. Helping the public find new answers to old problems is a real plus. People are tired of paying for e-books that just rehash over and over the same old things. Having an e-book which is offering new references and techniques is of great value to everybody. If this is the case then keep your first new e-book prices on the high end. If not then keep your first e-book prices competitive.

You're Return On Investments.

Chances are since this is your first new e-book you will be spending money on advertising. You must include your advertising costs into how you determine the right price for your first new e-book. For example, let's say you have decided to use AdWords as a means for promoting your new e-book. Because your budget is small you're only able to spend five dollars a day on advertising. And you have decided to sell your first new e-book for the amount of $29.95. This means you must at the least sell one of your new e-books every six days just to break even. Breaking even is not making a profit. That's why it is very important when you first start a campaign selling your first new e-book that you pay close attention to how your advertising costs are eating into your potential profits.

Every author of a new e-book hopes to have a successful experience in promoting and selling it. The key thing to being successful is not to give up. You know it's a good e-book full of new resources and valuable information. Because you checked out your competition, you know, the pricing is correct. So the only thing you have to do now is fine tune your advertising costs versus your profits and your dream will come true. Look on the bright side. Having succeeded on your first new e-book the second one will be a piece of cake.